Many of you will be aware that Facebook has started to push it’s advertising platform in recent months, and certainly as a user of Facebook I have noticed more and more ads appearing. We wanted to take a look at running a few simple campaigns to see what the costs involved were like and how detailed the oft talked about targeting was.
Creating an Facebook ad really is very easy, and is split up into three simple steps.
1. Designing Your Ad
Designing a Facebook Ad
Designing your ad couldn’t really be simpler. Put in a destination URL, a headline, some ad text, and an optional picture and you’re good to go. There are some useful links to best practices, reasons for rejection and a design FAQ on the page also.
For some reason their preview of the ad has a line saying “Phil Boyle likes this” with a thumbs up icon beside it, but this hasn’t appeared any time we’ve seen the ad displayed.
2. Targeting
Targeting A Facebook Ad
Facebook offers some great targeting options, but also leaves some basic ones out. For instance, you can easily target just men or women, just those in a relationship, or even just those who are engaged. This is a great service for anyone in the wedding industry looking to drum up some business!
However, it only allows you to geographically target by country, which will be too coarse for many businesses, especially smaller local businesses.
Similarly, their other targeting filters will be great for certain business types but all but useless for others.
3. Campaign Pricing
Pricing A Facebook Ad
All the usual options are available when it comes to controlling the cost of your campaign, but there are also some things that we find a little strange. You have to set a daily limit, as they bill you every day. There are also no VAT invoices available for your campaigns at the time of writing.
You can choose either CPM or CPC payment for you ad. We went with CPC ourselves. The suggested bids seem to be picked out of thin air, and they are quickly creeping up too, presumably as more advertisers buy up slots. Pay what you want to pay and don’t be afraid to cut your bids. They do offer a decent set of reports so you can analyse what effect changing your bids has.
Our intention with Facebook advertising was primarily to get our brand in front of as many people as possible with as little cost as possible, and to that end it has been pretty successful. We’ve had coming up to 9,000,000 impressions on our ads and spent less than €900, and that was just targeting Ireland!
So, in summary, if Facebook’s targeting can identify any niche that your business is interested in, it could well be a useful advertising platform for you to explore. For the rest of us it’s probably just a good way to get some cheap name recognition going.
We don’t have a product or sale as a goal of our Facebook advertising, but if you do we’d love to hear how you have gotten on with it and whether you think it has been a success or not, and any other thoughts people have on social network advertising.
We’ve worked with hundreds of clinics from around the world that are frustrated with their web presence. Invariably they’ve spent a lot of money on their website and failed to see results.
What’s worse is that they frequently don’t know what the problem is. They then turn to yet more designers thinking that the colour scheme or graphic design is at fault, when they should be focusing on the core proposition of communicating their information efficiently to their visitors.
The following are the top 10 most frequent mistakes that we see clinics make when they first build a website.
Creating a splash page. This is a page that appears before the main content that ‘introduces the tone’ of the clinic. This just gets in the way of the visitor and the information they are looking for. RevaHealth.com usability studies have shown that the majority of visitors don’t progress to a second page. Get the visitor to the content that matters as soon as possible.
Background music. You may think it is soothing – it’s not. Most people find background music irritating, especially if this is a repeat visit to your website. Audio can be used effectively especially in the areas of treatment descriptions, however this is very much an advanced technique.
Original navigation. We have seen everything, even using the teeth in a jaw as way to visually navigate a site. This just confuses the visitor. As a general rule, use tabs.
Clinical photography of procedures on prominent pages. Your patient is interested in results – in general it’s only other professionals that are interested in photographic details. It can be good to include these photographs but only include them on deep pages that are clearly linked to with text similar to “view detailed photographs of this procedure’.
Expensive, flashy design. Your site needs to look professional; however it doesn’t need to be flashy. It is very easy for clinic owners to get caught up in the design of a website and lose focus on the whole purpose, which is to inform the visitor.
Hit counter. You may want to boast about how much traffic your site has, however why does the visitor care. They want to be treated by your clinic, not take out advertising on your site.
Not doing the SEO basics. The basics of search engine optimization are simple and given that the search engine should be the #1 distributor of your content there is no excuse not to do them. Give each page a unique title; make sure your website doesn’t require JavaScript and sign up for Google Webmaster Tools.
If you are using an agency to create your website many will offer to supply you with stock content, such as treatment descriptions. Don’t use them. The search engines will recognise them as duplicate content and will not rank you for these pages. Worse still they may think you’re a spam site and remove you entirely. Write your own content.
Not including basic information that a visitor may want – like a map or opening hours. We will publish a list of the most frequently requested information by visitors in an upcoming post.
No call to action. Why do you want a website in the first place? Is it because you want more online enquiries? If so then there needs to be a large and effective call to action – A big red button with ‘Click Here to Contact the Clinic’ or somthing similar on it.
Let us know any common mistakes or omissions from websites that you’ve come across in the comments.
Today we’ve made our maps of clinics in the UK and Ireland freely available for use on your own website. You can easily include a snippet of code on your pages to show a map of the dentists, doctors or other health clinics in your locality.
For instance, here is the snippet of code to show a map of general practice doctors in Brighton.
document.write("<span>Data provided by <a title='RevaHealth.com' href='http://www.revahealth.com'>RevaHealth.com</a><span>");
</script>
And here is how the map would appear on your page.
The map pins show the locations of the clinics. The prices shown are for a standard doctor consultation in the practice. You can pan around and zoom in and out to see more detail about the location of each practice, and click on each pin to see more practice information.
Using the maps on your own website is completely free and easy to do. You just need to add a small snippet of code to your page which pulls in the map and data from the RevaHealth.com server. You don’t need to be a programmer at all; anyone who can edit their own web page can do it easily.
The snippet can easily be changed to show any of the different kinds of clinics in the thousands of locations in Ireland and the UK which are covered in the RevaHealth database. You can contact us at the address below to see what types of clinics are available. For example, you could show Laser eye clinics in Stratford, Dental Clinics in Prestwick or GPs in Cork.
To do it yourself, just search for the URL of any set of clinics on RevaHealth.com as normal, and when you find the list you want, add /externalmap to the end and replace the URL in the example snippet above with the URL of your choice. Hey presto!
The clinic data is constantly being refreshed and updated by the team at RevaHealth.com and users can look up phone numbers or contact the clinics on-line.
The API is free to use, although we do ask you to show the source of the data beside the map on your site with a link to RevaHealth.com. The code snippet above includes the link:
which you can change if needs be. If you are interested in putting these maps on your site or have any further enquiries, please contact us at support@revahealth.com.
There are no shortage of articles telling us about the scale and staggering growth of the ‘medical tourism market’. Deloitte has valued it at $60 billion, while a Research and Markets report estimates it at a lower, but still substantial, $40 billion. I have spent the last 3 years working in the field and after putting over 50,000 customers in contact with overseas healthcare providers, I have come to the conclusion that while there is a growing and vibrant international trade in healthcare services, it isn’t a market in the true sense of the word.
A market is defined as any structure where buyers and suppliers can exchange goods and services, in this instance, healthcare. Once you talk to a number of ’medical tourists’ it becomes abundantly clear that they don’t purchase their overseas healthcare from a ‘medical tourism marketplace’ at all. Instead they buy from a globalised healthcare market. In simple terms, when Annie Smith considers travelling to Thailand for a breast reduction procedure, she doesn’t compare Thailand’s cosmetic surgeons to other overseas cosmetic surgeons; she compares them to local practitioners. She doesn’t buy from the ‘medical tourism market’, she buys from the globalised healthcare market – she compares the price and quality offered by multiple clinics that carry out this procedure, both at home and abroad, and chooses her preferred option.
The fundamental mistake that analysts and pundits make is to assume that globalisation creates new markets – it does not. Globalisation combines many domestic markets into one larger market place. In the case of healthcare, the consumer is free to evaluate their options at a global marketplace and choose the clinic that meets their needs. While the location of the service provider might be a consideration for the consumer, or even a deciding factor, it does not change the fact that the services being consumed are available across multiple locations.
In some ways this globalisation of healthcare echoes that of other previously globalised markets. For example, parallels can be drawn between the healthcare industry and the automotive industry. When Carlos Ghosn became CEO of the Japanese Nissan company, he started purchasing car parts from factories in China and India. This decision was influenced by the price and quality offered, not by source location. In other ways the globalisation of healthcare is unique and some lessons will have to be learnt by trial and error, rather than by reference to historical market analysis.
One way in which healthcare is different to, for example, consumer product industries, is that the patient must be transported to the service. This has two major affects on medical tourism. Firstly, it makes it difficult for governments to apply trade barriers in the form of tariffs (effective trade barriers are already very much in place, in the form of subsidies or national insurance that apply only to domestic providers). Secondly, unlike intellectual property which can cross borders effortlessly, healthcare is not a frictionless product. The cost and time involved in travelling over large geographical distances presents a significant barrier to trade. This gives an inherent advantage to the local market. It is quality, availability of care, value for money and additional privacy that enable overseas clinics to overcome these barriers.
Healthcare suppliers who target overseas patients may regard themselves as constituting a ‘medical tourism marketplace’, but this is because they operate from a myopic, supplier-centric
view of the market. It is necessary to take a step back and view the market from the consumers’ perspective. After all it is they who define the market.
What this means for healthcare providers worldwide is that they must become aware of the options open to their patients, locally, nationally and internationally. Only then can consumers be expected to make educated decisions about their own healthcare.
All online enquiries deserve a personalized email response; however your business processes should also include an automated email that is sent immediately once the online enquiry has been submitted. A well thought out response should include the following five pieces of information:
Confirmation that you have received the enquiry. This reassures the consumer that their enquiry hasn’t fallen into a black hole and your systems are working correctly. An automated email is standard practice on the internet and the consumer expects it. If you don’t send one then you won’t be meeting their expectations and reducing the chance that they will ever visit your practice for treatment.
A time and date when they can expect a personalised response. This allows you to set the consumer’s expectations so that you can then subsequently meet them. If you don’t tell them when they can expect a response then they will create their own expectations, which will probably be unrealistic. If you say in the automated response that you will contact them within the next two days it is critical that you actually do contact them – even if it is only to apologize that there is a delay. If you do delay the response make sure you inform them of when they should expect the new response.
Some further information on the clinic. Give the consumer something to read and to think about. Focus on the best aspects of your clinic such as accreditations, specialities, equipment, training, etc.
Include two of three real testimonials with full names. Credibility is absolutely critical here and if your testimonials have been published on 3rd party sites you should include that fact.
Contact Information. A lot of people use email as a crude tool for organizing their life – when they want to contact you in the future they will remember that you emailed them and will search their email. Putting all of your contact information in this mail will maximise the chance that they will contact you in the future even if they don’t come for treatment immediately.
It is nice to be able to personalize the email response to include the patients name and the treatment that they are looking for. This is not critical but if your technology easily allows it then it is a good idea.
Sample Email
Dear [insert the patients name here]
Thanks for your enquiry regarding [insert treatment here] with [insert your clinic name here]
We are currently reviewing your enquiry and will contact you in the next two days.
Clinic Overview
Describe your doctors or dentists experience, qualifications and specialisations- Take this information from your staff listings and add more detail as you like.
Procedures.
Describe the procedures your clinic performs. You should let them know how long the procedure normally takes, the recovery time and the number of visits required. You can include before and after pictures if you have them.
Testimonial 1
“I was very pleased with the treatment and also I was very pleased with the way I was looked after on my visit to the clinic.” – Alison Benson, Surrey, UK (published on RevaHealth.com)
Testimonial 2
“Despite having been to the dentist every 6 months all my life, I discovered, when I had my first appointment in Budapest, that none of the caps and facades I’d had put on locally fitted properly and my teeth had been quietly rotting away for years (the dentist gave me a mirror so I could see for myself, and I was horrified to see that the teeth underneath were black). Consequently I needed a lot of work. I’d had an estimate in a local clinic of 8 hours and 1300 Euro for just one tooth. The dentist in Budapest did the preparation work on 19 teeth in six and a half hours and the whole thing, including the most expensive crowns available (which are metal-free and therefore look like real teeth) cost around 5000 Euro. The most impressive thing was that because the dentist was so gentle and sympathetic, six and a half hours in the dentist’s chair really wasn’t that bad. It was tiring though and I felt fragile afterwards so the fact that Access Smile then drove me back to where I was staying (and ferried me back and forth to all subsequent appointments) really made a huge difference.” – Daniel Smith, London, UK (published on RevaHealth.com)
Contact information.
The patient may wish to contact you. Give them email, phone and website information for your clinic. Tell them the hours of business for your clinic and don’t forget to include the time zone – tell them hours before or after GMT.
A lot of sales experts are going to tell you that the goal of any sales process should be to maximise the number of prospects you can move from one level of the sales funnel to the next. At RevaHealth.com we find that this goal can result in clinics using their limited resources inefficiently, and effort being wasted on enquiries that are never going to result in business.
At every stage of the sales funnel you are going to have prospects that are never going to convert into business. This could be for any number of reasons, including: they can’t afford the treatment, they aren’t suitable for the treatment, they are a competitor researching your clinic, they live too far away, etc. A clinic’s business process needs to maximise the number of prospects that can result in business while excluding the prospects that will never result in business.
There are three key ways in which to achieve this:
Exceed or meet the prospect expectations
Provide them with sufficient information to allow them to exclude themselves
Ask questions so that you can exclude unsuitable prospects
Converting Website Visitors into Online Enquiries
Visitors to your website are expecting to be able to find the information they are looking for quickly and easily. They are not expecting site originality or artistic flair, they have come for information; give it to them as quickly as possible without cluttering your site. You should try and follow standard web conventions in the design and structure of your website and make it easy for the visitor to get to the following information:
Phone number and contact form
Opening hours
Address
Map
Prices
Testimonials
Your goal is to give the visitor this information while also building trust. Trust can be built in two ways through a website: transparency and personal information. Transparency can be provided with clear pricing information and candid descriptions of your core specialities. It can also be useful to mention the services you do not provide to avoid any confusion. Personal information can be provided through staff profiles and the use of pictures.
If you meet the visitor’s expectations, the next stage is to channel them into creating an email enquiry. This will typically only ever be a small percentage of your visitors, but hopefully will include a large percentage of the visitors who are actually interesting in purchasing a treatment from your clinic.
A common question we are asked is what percentage of visitors you should expect to create an enquiry. Unfortunately this is an impossible question as the single biggest variable is how ‘qualified’ the visitors to your website are. In this instance ‘qualified’ means how interested your typical visitor is in purchasing one of your treatments.
An example we commonly quote is a clinic in London that has written exceptional descriptions of the health problem they treat. These descriptions attract hundreds of visitors per day, however most of these visitors are just looking for information – they are not interested in getting treatment. This clinic converts under 2% of all visitors into online enquiries.
However, as a general guide, if you are not converting at least 5% of your visitors into online enquiries you should look to your website for potential problems.
Email Enquiries
When consumers submit an online enquiry they expect two things. First of all, they expect an automated response that informs them that you have actually received their enquiry and tells them when they can expect a response. It is a good idea to take advantage of this email to highlight the key benefits of your clinic and include contact information. In this way a consumer will always have easy access to this information even if they can’t find your website again.
Secondly, they expect a personal email that directly addresses their query. This second email should be sent no later than one business day after the initial enquiry was received. If this is not possible then an additional email should be sent explaining the delay.
The email that you send to the customer is your first real chance to start building a relationship with them. The key elements in building that relationship are to personalize the email to the consumer (it is vital that you do not sent a stock email) and to be as transparent and candid as possible.
It is easy to enter into an email dialog with the customer at this stage but remember that the goal of this stage in the sales funnel is to get the customer to the next stage. You should always try and progress the email dialog into a phone call. The purpose of this stage is to give the customer sufficient information and trust in your clinic to move them to that stage. At the same time it gives you the opportunity to weed out the time wasters.
If the customer will not engage with you on the phone then there is very little chance that they will visit your clinic. Only in a rare case is it worth expending significant effort on a potential patient that will not schedule a phone conversation. Typically this means that they are not prepared to commit to the next level of relationship.
This could be for any number of reasons – perhaps they were just comparing prices, perhaps they can’t afford it, etc. All personal emails sent to a customer should either be asking for a suitable time to call or setting a time for when you will call.
A Note On Having The Consumer Phone You Directly
A common question that we are asked is: if the goal of an email enquiry is to get the customer to talk to us on the phone, why don’t we skip the email enquiry step and just publish our phone number on our website?
First of all, it is important to put your phone number on the website in case the visitor actually wants to call you. However, it is also vital that you have a contact form and we argue that this is the desired route that you want to encourage your visitors to follow.
The reason for this is that if a consumer calls you they have a reasonable expectation that they will talk to an informed person who will be able to answer their questions. However, the person best qualified to talk to the consumer may well be busy when they call. It is better that you agree a time with the consumer when the right person can speak to them.
In some cases the consumer will get an answering machine (don’t forget your visitors will be on your website 24 hours a day, 7 days a week). A contact form is always available. It allows you time to research the consumer’s query and be properly prepared to directly address their concerns in a way that exceeds their expectations.
Phone Call
The consumer expects you to call at the specified time, or if they are calling you they expect that the relevant person will be available. They expect the person that they talk to will be able to speak specifically to their personal enquiry. They do not necessarily expect that person to have all the answers, but they do expect them to be knowledgeable, friendly, polite, understanding and non-judgmental.
Once you have succeeded in getting someone to talk to you, you have a real opportunity to start building a relationship. While you might have spent a lot of effort on your website and with the email dialog, all that did was to get the customer on the phone. So, no matter how good your website is, if you don’t manage to build a relationship with them on the phone then they are simply not going to purchase treatment from your clinic.
Face to Face
This is now getting back to your core business. You have brought the potential customer from the online world to the physical world and it is now up to your normal business processes to close the sale.
However, like all of the previous stages of your pipeline, once you have got the person to this stage everything that went before matters very little. Even if you have exceeded the customer’s expectation in all of the previous stages, you must at least meet their expectations at this stage.
Repeat and Referral Business
This is the ultimate goal that you should have for ever visitor to your website. Nothing is more profitable for your business than having a customer return for future treatment. You have already built the relationship with them and do not have to bring them through the sales pipeline again.
The internet is changing the way healthcare providers deal with customers. As the internet increasingly becomes the first point of contact with new customers, healthcare providers need a process for turning website visitors into bookings.
In this first post in our series on winning healthcare customers online, we discuss online contact methods and the customer funnel.
Online Contact Methods
The essential part of your online strategy is how easily customers can contact you. There are two basic contact methods that every healthcare provider needs to emphasize online, an enquiry form and your phone number.
Some people believe this can be accomplished by simply putting your phone number and email on a website or directory, and letting interested people call you directly. While doing this is an important first step, this alone is not an effective method for winning new business online.
A phone number is an essential but only partial solution for being accessible online. Firstly interested people will be on the internet 24 hours a day, 7 days a week. However your clinic may only be open during normal business hours of say 09:00-18:00. The difficulty with only being contactable during normal business hours is that your customers are also at work and the last thing they want is to have a phone conversation about private health treatments amidst their colleagues in the office. For the most part, people will not leave private matters on your voicemail, also because of privacy concerns. Even if people are looking at your website during normal business hours, they may be more comfortable writing to you via an online enquiry form. This is often the case for private procedures like cosmetic or fertility treatment.
With an online enquiry form, interested visitors can contact you directly whenever they want to. The beauty of the internet is its 24/7 always-on accessibility. Therefore to get the most from your internet presence, your clinic also needs to be always-on. Also from the clinic’s perspective, written enquiries allows you to keep a record of the customer’s initial enquiry. For these reasons, we would advise you put the emphasis on the online enquiry form over the phone number on your website. Why an online enquiry form and not simply an email address? The online enquiry form makes life easier for the customer. With an email the question arises of “what do I write?” With an online enquiry form, you tell your customer what information you need.
Congratulations, with your online enquiry form and your phone number, your contact methods are now internet friendly! However, having the right contact methods in place is the easy part. If you are planning on to win new healthcare customers online you need to ensure that you have a customer management process in place to convert your website visitors to customers. The key to this is the customer funnel.
The Customer Funnel
The customer funnel is simple way of managing new customers. The funnel is broken into 6 key areas. Visitors are people who see your website, some of whom may be interested in purchasing your services, many other will not. The best your website can do is to convert those that are interested into written enquiries. From your email enquiries you hope to convert a sizable percentage to phone calls. The next stage is a face to face meeting and onto treatment. Once you have invested in this relationship it is important to maintain it to achieve repeat business and personal referrals.
The metaphor of the funnel is used because people drop away at each stage of a long enquiry process: For example, many of the people who send you written enquiries may have existing providers with whom they are very satisfied. On other words they are just testing the waters. Others may have requirements which other healthcare providers are better placed to treat. Still others may want to come for treatment, but not have the money to afford the treatment.
The image of the customer funnel is a visual representation of the step-by-step nature of a long enquiry process with this drop away in prospects at each stage.
Your goal at any stage of the funnel is to get the interested person to the next stage. For example when someone is visiting your website, the goal of your website is to get them to submit an online enquiry or to phone you directly.
The more efficient your customer management process is at each individual stage of the funnel the greater a percentage of the interested people will be brought to the next stage. With constant refinement and effort, a simple online presence can be converted to becoming the main source of new patients for a clinic.
Next week we will be rolling out a major upgrade to RevaHealth.com. This upgrade will not change any consumer facing pages on the website but instead focuses on the administration pages that clinics log into. We have spent months planning, developing and testing this release and although it will take some getting used to we are confident that it will big improvements for all of the clinics that use RevaHealth.com on a daily basis.
New Supplier Site - July 2009
The first thing you are going to notice when you log in is that the colours have changed from light pastel shades to a more solid blues and blacks. The contrast has been increased to aid usability and readability. Over the coming month we will be migrating these colour changes through the consumer site as well in order to achieve a consistent look and feel.
The clinic interface has been radically cleaned up which should make it much easier to navigate. The clinic’s profile is now displayed to the clinic in exactly the same way that it is to the consumer with the exception of additional edit controls. This makes it easier to find a section if you want to edit it and also provides immediate feedback as to how it is going to look to a potential patient.
All of the settings have now been collapsed into a single page which makes it simpler to get to the information that you want.
By far the biggest change to the product is the enquiry management interface. We have been in deep discussion with a number of leading clinics about the problems that they face in dealing effectively with online patient enquiries. There is a recognition that the main purpose of having an online presence is to generate enquiries, however without the tools and processes in place they simply aren’t being dealt with as effectively as they could be.
Now when you log into your RevaHealth.com account you will be brought directly to your enquiry management screen. This lists out all of the enquiries that you have in order of the due date of the task associated with each enquiry. As you complete each task you are prompted to create the next task until the enquiry is either booked or archived. This simple tool provides a lightweight process that helps clinics ensure that they are responding to potential patients in a timely fashion throughout the consultation period.
New Features
Get a website. All clinics will now be able to get a website with their own domain name through RevaHealth.com. This is the most cost effective and quickest way for a clinic to get an online presence. The website can then be edited and maintained through the RevaHealth.com interface or for clinics without Internet access by fax. This feature has a promotional price of €350 per year.
All clinics will now be able to turn off the contact form and only display their phone number. A lot of clinics do not monitor their email frequently and providing a contact form in these instances only gives the consumer a poor experience as they may have to wait several days for a response.
Tasks. All patient enquiries can now have a task with a due date associated with it. Enquiries are displayed by default in the order of when the task is due. This feature is available to all clinics.
Import enquiries. Enquiries come from a lot of sources and we realize that providing a management solution for just RevaHealth.com enquires is a partial solution. Therefore all paid accounts will be able to import enquiries into their RevaHealth.com account so that they can manage them all through the one interface.
Add a review. Clinics can now add reviews from consumers themselves through the web interface. These reviews are clearly labelled as having been added directly by the clinic. This feature is available to all clinics.
Pictures for treatments. All paid accounts can now add pictures to their treatments.
Warning and alerts have been introduced into every page, informing you when important information is missing or when something needs your attention.
Features that have been removed
A range of small features have been removed that had very poor adoption rates. The removal of features is vital to any product if it is going to remain usable. We realize that some clinics use these features; however their continued support cannot be justified.
The facilities tab has been moved and the information that used to be there has been combined into the details tab.
Several fields have been removed from the staff section such as ‘place of birth’. The fields that have been removed are all rarely used (less than 2% adoption).
Various lists have been cleared of unused facilities, services and treatments.
We’ve been pretty busy these last few weeks working away on improving the one part of the site that most visitors never get to see – the supplier’s site. This is where the clinics using RevaHealth.com go to update the information that is displayed about them and to check how many people have been in contact with them.
This part of the site has stayed much the same for most of this year, but we always felt it was a bit too complicated to use properly. So, we set about reworking it from the ground up, making it easier to use and hopefully more useful too. It will be going live to our suppliers next week all going to schedule.
One new feature we’re going to be offering is giving clinics the ability to create their own website, www.myclinicswebsite.com, without having to go near a computer. These days the majority of people looking up a phone number or an address are turning to the web to find it, yet the majority of clinics don’t have their own web presence. We can solve that problem for clinics with the minimum of fuss.
Full details of both the new supplier site and the new website service will be posted here next week.
Last night we launched our latest build of RevaHealth.com which includes a couple of significant new features, one aimed at our visitors and the other at the health clinics that use our site.
Maps
Previously when you looked at the map page in our search results you were presented with just the clinics from the search result. While this made some sense, it wasn’t particularly useful as we had to make the maps static in order to keep page load times down.
Ideally, we wanted the maps to be another way for people to search for clinics, which meant making them interactive again. To do this, and not impact on our page load time, we split each map off onto it’s own page, which has the added benefit of giving them their own URL so we can SEO the map pages separately from the search results pages.
Map of Doctors (GPs) in Cork City
Our map pages are now active. For example, take a look at our map of doctors in Cork city. If you’re from Cork, or in Cork, you should be able to tell at a glance if there’s a doctor near where you are. Where we have the information, we’ve added the price of a general consultation to the map. You can click through to the contact form for each clinic or view their full listing directly from the map too.
As with all new features, we’ll be looking closely at how our visitors use the map to see what we can do to improve it over time, but for now we’re happy to provide what we hope will be another useful service for the public.
Two New Levels of Membership for Health Clinics
We have received a tremendous amount of interest from single professional clinics, such as physiotherapists and general practitioners. They want more than just our Free Listing but don’t have the demand to justify a Pro Listing, and to date we haven’t had a listing to match their requirements. Our new Solo Listing will hopefully be of some interest to these clinics. We have also introduced an Ultimate Listing for large clinics demanding the highest levels of promotion.
Solo Listing
Solo Listings are available to clinics with a single health practitioner treating patients outside of the fields of dentistry and cosmetic surgery. The benefits of a Solo Listing include larger search results, unlimited email enquires and the removal of external advertising from the clinic’s brochure. Solo Listings cost €20 per month or €200 per year.
Ultimate Listing
The Ultimate Listing gives clinics much more than Pro membership. Search results are larger and the clinic is promoted on the front page of RevaHealth.com. In addition to the normal search listing the clinic is also advertised on the right of the page for all relevant search results. Ultimate Listings are available from €750 a month or €7,500 annually.
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